Change it up at least bi-weekly and use that clickable link in your bio to drive traffic to your newest or most popular content. It’s prime real estate on your Instagram profile… do you really want your bio to only link to your website homepage, now and forever? Yawn. When it comes to specific vs general hashtags, you need both to achieve growth on a network as big and noisy as Instagram. They attract a more general audience, but they do have their rightful place in your social media marketing success, as they can increase your exposure and generate engagement, possibly endearing new followers to you. Just remember that popular hashtags should not make up the bulk of your strategy.
Related: 157 Authentic Fall Hashtags to Harvest More Customers Or even plain old #fun get you in front of more people in general. #photooftheday or #picoftheday or #bestoftheday #tbt or #throwbackthursday (or any of these 100+ hashtags for every day of the week) The really specific hashtags are like long-tail keywords in that they show more intent and help you find the right people, but the universally trending hashtags are good for getting your business in front of more people in general. Collaborative workspace company WeWork is great at this, and they include a fun mix of Instagram content, too. Be funny, ironic, or outrageous–just don’t be BORING. Sure, you want to use those, too, but mix it up and use hashtags to tell part of your story. When it comes to Instagram caption ideas, you need to look beyond the one-word, obvious hashtags. As a result, your accounts will be easier to find and thus, easier to follow. Additionally, using more precise tags will cut down on the number of competitors vying for the follows of the same people you’re targeting.
The more specific you are, the more interested the people you attract and the higher the chances they’ll become followers. That being the case, you must use hashtags in your posts that your target audience would be browsing specifically.
Primarily using terms not specific to your industry would result in gaining very few followers. You want followers who are interested in what you do an offer.
HOW TO GAIN INSTAGRAM FOLLOWERS OFFLINE
Integrate online and offline campaigns by ensuring it’s listed on your other social profiles, on your website, and in your email blasts. If you’re on radio and TV, direct people to use your hashtag. That’s nice that you created a #joesgarage hashtag for your company, but who knows to use it to share content about you? Make sure it’s in your profile, but take the game offline and have it printed on your receipts, in print ads, on signage in your store and at relevant events. If they have the same interests, they too may start following you. In turn, campaign hashtags are often used by followers, which then captures the attention of their connections. In some cases, this is a better option because it often sounds less promotional than using something more specific to your business such as your company name. You may also consider creating a branded tag for each of your Instagram marketing campaigns. When a potential follower finds you via another highly targeted tag, they’ll be more likely to follow after seeing your top posts. Create a branded hashtagĪ dedicated, custom, or branded hashtag allows you to essentially create a collection of your best content. Check out these attention-getting ideas for your Instagram captions, hashtags, profile, and more, and see what to post on Instagram to get more followers and way more visibility and engagement too. A digital unicorn is that magical, rare creature that outperforms all others by orders of magnitude.Īnd you’re going to accomplish this by working these eleven amazing Instagram hacks into your social strategy.
HOW TO GAIN INSTAGRAM FOLLOWERS HOW TO
Whether you’re a big brand or maybe just wondering how to become Instagram famous, I don’t want you to strive for average I want you to reach for the stars and become an Instagram unicorn. Sure, 58 times greater engagement than Facebook sounds great, but you can do so much better than that on Instagram. And as I advocate across all manners of online marketing, you don’t want to be average! It’s not a dream or a goal.
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